Leaders | 8 hours
Transformational Leadership
Consumer Engagement for Leaders
Master consumer engagement to deliver impactful experiences and drive lasting customer loyalty.
Our SMES have supported these brands
This programme is for you if...
You are a leader seeking to enhance customer engagement strategies and improve brand loyalty
Your organisation needs to refine its consumer journey mapping and communication touchpoints
You want to leverage data-driven insights to create more relevant and effective marketing messages
What you'll learn
- Critically analyse and empathise with your target audience to enhance their customer experience
- Identify critical moments in the consumer journey and generate relevant data signals
- Craft meaningful messages, select the right channels, and measure the effectiveness of your campaigns for continuous improvement
Duration
2 x 8 hours
Delivery
Live face to face or virtual
Participants
Up to 25
SME & Facilitator - Anwobo
Anwobo Amihere is exceptionally suited to facilitate this session, drawing on his extensive experience in delivering courses and workshops on paid media, data, privacy, automation, and digital transformation. His background with global companies such as LG, Samsung, and Google Digital Academy, combined with his deep understanding of the media landscape and digital transformation, equips him with the expertise to guide leaders in enhancing consumer engagement and driving business success.
SME & Facilitator - Elizabeth
Elizabeth Taylor is ideally suited to facilitate this session, bringing over 20 years of experience in digital marketing and communications across APAC and Europe. Having delivered numerous digital marketing programs, including Google Squared and Moet Hennessy, her expertise in strategic marketing audits, consultancy, and training equips her to help leaders simplify digital marketing and achieve profitable growth through effective consumer engagement strategies.
Programme Detail
In this module you’ll:
- Understand and be able to apply the Get-To-By briefing method
In this module you’ll:
- Critically analyse a target audience with empathy
In this module you’ll:
- Recognise the critical moments for your audience in the consumer journey
In this module you’ll:
- Generate data signals that identify our audience
In this module you’ll:
- Create relevant, meaningful messages for your audience in the critical moments that matter
In this module you’ll:
- Identify the correct touchpoints for your messages, and select the most effective vessel
In this module you’ll:
- Measure the effectiveness of our campaigns, as well as the efficiency
In this module you’ll:
- Applying your blueprint and learnings back in your organisation
Why choose us as your Leadership Partners?
Between us we have 50+ years of business leadership experience: we know the challenges and know how to solve them.
Our learning experience combined is 41 years: we have designed and delivered programmes all over the world, we know what works and what doesn’t.
You are an SME: we weave in your knowledge and expertise at every stage.
No one cares about getting it right for our clients more than we do: us founders stay involved at every stage of consultancy, design and delivery.
We work as trusted partners: our clients say we are an extension of their team.
We work in measurement and KPIs at every stage: easy to measure success, and have data to take back to business.
A World Where Leaders Thrive
and effective leadership.
Ready to create a world where your leaders thrive?
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