Eddie is a seasoned eCommerce and Digital Marketing executive with over two decades of experience in driving digital transformation across APAC markets.
He excels in developing seamless customer journeys, optimising online business, and creating omnichannel strategies for major brands like Cathay Pacific, Marriott, Sasa, Walmart, and DFI Retail Group. Eddie also serves as a part-time lecturer for postgraduate programs at HKU in Greater China and frequently speaks at international conferences.